ad astra per alia porci


VERO CUOIO
May 23, 2007, 3:14 am
Filed under: fashion and grooming

I was trying to remember this Italian phrase while talking to a colleague about how Aldo shoes seem to be a cut above the other leather shoe retailers/brands around shopping centres in Singapore in terms of quality and design.

I read somewhere that the phrase “vero cuoio” at the bottom of a pair of good leather shoes is an indication of quality, but I couldn’t for the life of me remember the exact phrase until yesterday night when I physically went down to Aldo at Raffles City to pick up a shoe and examine its sole.

And there was it, the glorious phrase, Vero Cuoio. I babelfished it and apparently it means “true leather” in english.

Googling reveals a website that incoporates the phrase in its web address: http://www.verocuoio.it/

Hence my odyssey has reached its final stages as I peruse the literature on the website.

Apparently the term “Vero Cuoio” is an indication of genuine Italian sole leather, made by the various few approved tanneries in Italy.

To quote:

“In the first place, it is a good idea to make sure that there is a “Genuine Leather” or “Genuine Italian Leather” certification mark on the sole. The “Genuine Leather” mark is a guarantee to the consumer that the material on which it is stamped is sole leather. The “Genuine Italian Sole Leather” certification mark identifies superior quality sole leather, tanned with vegetable extracts and produced in Italy only by the tanneries that are members of the Genuine Italian Sole Leather Consortium. If these marks are not stamped on the sole, check the label required by law which must indicate, using precise symbols, the materials used for the upper, the inside of the shoe and the outer sole. “

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